Explore Mental Freight Framework
My Own Lane Consultants — A Support System for Women Behind the Wheel and Behind the Business.
Your Business. Your Goals. Your Lane.
We help women in transportation turn confusion into clarity—with tools, trust, and care.
Meet Ladda Love Hawkins
✨ Your confident partner nurturing women in logistics to rise — as leaders, as families, as communities.
Licensed Risk Manager
Texas-certified insurance professional specializing in transportation risk assessment and mitigation.
Industry Leader
Former President of Program Management for African American Women Trucking Association, driving diversity by innovation for all.
Certified Educator/Trainer
Ladda blends formal training in team dynamics and business procedures with heart-led leadership—empowering small businesses to grow with clarity, care, and impact.
Clear Your Mental Freight
Your Strategic Roadmap to Unload Stress & Accelerate Clarity
The Framework
The Mental Freight Framework is a unique system designed specifically for women in transportation to navigate the mental demands of the industry. It provides a strategic roadmap to unload stress, cultivate resilience, and make confident decisions.
The Podcast
Tune into our accompanying podcast, where we dive deep into each pillar of the Mental Freight Framework. Gain practical insights, hear inspiring stories, and discover actionable strategies to conquer mental hurdles on and off the road.
Invite Me to YOUR Podcast
Ready to bring insight, strategy, and soul to your next podcast, panel, or professional event? This 15–20 minute discovery call is designed to explore how Ladda Love Hawkins can support your platform, audience, or program.
Ladda is a former President of Program Management at AAWTA, founder of My Own Lane Consultants, and host of Mental Freight — a podcast and media platform unpacking the emotional toll of entrepreneurship, transportation, and personal transformation.
She speaks on:
  • Mental wellness for solo business owners
  • Risk, resilience & identity in underserved industries
  • Women of color in leadership
  • Grief, growth, and post-burnout clarity
  • Trucking compliance and insurance coverage
✅ Bring your event details or podcast theme — we’ll handle the rest.
📍 Based in Texas | Available virtually or for travel by request
Other ways to stay connected

substack.com

Ladda Love Hawkins My Own Lane | Substack

I’m Ladda Love Hawkins—Risk & Resilience Strategist, former AAWTA Programs President, and founder of My Own Lane. Through Mental Freight, I unpack the emotional toll of business, grief, and growth. "What I carry builds me. I own my freight."

LinkedInEditors

MY OWN LANE DAILY | LinkedIn

What’s one thing you’ll do today to protect your peace and your profit?

🚀 My Own Lane Consultants Mentorship Tiers
Tier 1: Creating My Own Lane - $47/month
For the emerging solopreneur or small fleet owner looking to solidify their brand identity.
  • 📌 Focus: Branding clarity, packaging irresistible offers, and building foundational confidence to show up online & offline.
  • 💬 Includes:
  • Client portal
  • 1-hour private Zoom strategy session to map your “lane” — your positioning, audience & revenue goals.
  • 🎯 Ideal if you’re still figuring out “what exactly am I selling and how do I look like I belong in this industry?”
Tier 2: Accelerating My Own Lane - $155/month
For transportation & service-based pros ready to build a repeatable process.
  • 📌 Focus: Sales coaching tailored for trucking, insurance, and logistics-adjacent businesses.
  • 🛠️ Develop your lead pipeline, client relationship cycle, and proposal closing scripts.
  • 💬 Includes:
  • All of Tier 1 benefits
  • Custom sales playbook & CRM workflow suggestions
  • Weekly group Zoom workshops each month for deep dives and collaboration into objections, follow-up sequences, and pipeline review.
  • 🎯 Perfect for Inconsistent Close Ratios
If you struggle to close deals or spend time on ghosted leads, we can help.
Tier 3: Dominating My Own Lane - Custom
Starts at $799/month
Done-for-you sales closing — because sometimes you need a closer in your cab.
  • 📌 Focus: Acting as your outsourced sales agency for specific products, programs, or membership drives.
  • 🖋️ We run your discovery calls, handle follow-ups, and drive contracts to signature.
  • 💬 Includes:
  • Quarterly strategy days to set priorities and keep your goals aligned.
  • Full implementation: we use your brand voice, scripts & systems so it stays 100% yours.
  • Ongoing Slack updates & end-of-week sales pipeline reporting.
  • 🎯 Ideal if you’d rather stay in your zone (training, speaking, ops) and have My Own Lane handle the sales wheel.
Why Choose My Own Lane Consultants
Licensed Transportation Risk Expertise
Unleashing a creative flair, Ladda, a licensed Texas transportation risk manager, sets the bar high with her industry-tailored communication strategies.
Proven Revenue Growth Track Record
Our mentorship clients consistently achieve 15-40% revenue increases within 90 days through our systematic sales coaching, pipeline optimization, and brand positioning strategies specifically designed for transportation businesses.
Tier-Based Mentorship System
From $47/month brand clarity support to custom sales closing services, our structured mentorship tiers ensure you receive exactly the level of hands-on guidance needed for your business stage and growth goals.
Click below to read some of our 5 star Google reviews
Connect With Us
🚛 Ready to protect your mind, money & miles — and grow a business that truly lasts?
At My Own Lane Consultants, we help trucking entrepreneurs and small fleets build rock-solid operations with:
✅ Risk & compliance strategies that keep you insurance friendly and worry-free
✅ Marketing systems that drive real growth (without losing your sanity)
✅ Mindset mentoring to handle the silent loads no one talks about
Whether you’re launching your first truck, scaling a small fleet, or recovering from a setback, we’ll tailor practical, culturally confident guidance to keep your wheels, wallet & well-being rolling strong.
Contact Information
Email: info@myownlaneconsultants.com
Hours: Monday-Saturday, 7AM-7PM EST
Follow Us
Connect with Ladda Love Hawkins and stay updated on trucking thought leadership
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See our work and transportation success stories
Use this link for discovery calls and mentorship sessions